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Freelance Web Analytics Services

Monthly reporting help you understand your digital performance

Freelance Google Analytics Specialist

Analysing digital performance since 2010.

For marketing managers and business owners, it’s so important to get accurate information on your website performance so that you can make better informed decisions.

I’ve seen it happen before – making snap decisions to build a separate website, inaccurate and spam-filled data being used to influence decisions at board-level, owners removing popular services where they already have a competitive advantage. There are so many examples and it’s understandable that these things happen without having the right information.

Analysing your online performance shouldn’t be difficult. Your reporting should be detailed but easy to understand with accurate data and should contain recommendations for future growth – which is what I do.

Rcd-digital-marketing-profile-cambridge-e1582802783576
Ryan
10+ years digital marketing experience
Rcd-digital-marketing-profile-cambridge-e1582802783576
Ryan
10+ years digital marketing experience
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Digital performance reporting

Your website reporting should help you to answer questions like:

Which digital channel is providing the best quality traffic?

How successful was my recent marketing campaign?

Which of my products are most popular but aren’t being purchased?

Which blog posts have the most influence in assisting conversions?

Should I spend more money on Google Ads or LinkedIn Ads campaigns?

Which sections of the website are most popular?

How does the website’s performance compare with previous years?

Should I open a new service line?

Are users able to find what they need?

Do I need more or less web pages?

Monthly Digital Marketing Reporting

Get a detailed, tailored website report each month

Our monthly reporting service will give you a detailed but digestible analysis on your website performance. This is perfect for marketing managers and business owners who want to know more about their online performance so they can make better business decisions.

Each month you can expect to receive information on the following areas:

  • Traffic analysis
  • Bounce rates
  • Conversion rates
  • Location performance
  • Content analysis
  • Keyword rankings
  • Search visibility performance
  • Google Ads & Bing Ads

Every report will come with my expert recommendations to help guide you in making better decisions. This service is included in the monthly digital marketing service package but is also available separately.

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SEO website migration support

Carrying over your SEO power to a new website

When you’re migrating over to a new website it’s vital that you don’t lose anything that’s working well on your current website.

There are several areas you need to look out for, including the following:

  • Which pages hold high value
  • Which blog posts need to be merged
  • How should your new website be structured
  • Where are there SEO improvements that can be made
  • Which pages hold the highest backlink value

Every new website has its challenges but you’ll want to make sure that your new site maintains and generates healthy traffic levels rather than lose any ground.

By investigating all the numbers behind your website the SEO audit report will provide you a detailed analysis and recommended actions to ensure your business maintains its online performance.

Questions people often ask

I'm no good with Google Analytics - can you help me?

Yes. I provide training within the Google Analytics platform and can help show you all the things that are the most relevant to you. Data doesn’t need to be scary – often we hear experts talk about complicated things like cross-exanimated multi-dimensional segmentation filter channels – and breathe! But data is only useful if you can understand it. So we start by discussing what would help you improve your business and then we uncover the fancy graphs and charts that help you answer that question.

Should I be using Google Tag Manager or Google Analytics?

Both of these tools are useful for any website but they have different purposes. They can both be implemented into your website by a piece of code.

Google Analytics provides details on your website’s performance such as traffic levels and engagement statistics like bounce rates. Whereas Google Tag Manager is essentially an organisation tool.

As a freelance web analyst I have extensive knowledge of both tools and can happily help you in the setup and maintenance of both.

Do you work with agencies?

Yes. I can support other digital marketing agencies.

Latest projects

“I would recommend Ryan to get results as one of our websites has increased to 623% in organic traffic since the same time last year.”

Reydar
Rating: 5

“Ryan did an outstanding job of understanding our organisation and our brief for a new website. The final result has surpassed our expectations.”

Broadway Lodge
Rating: 5

“I have worked with Ryan on a number of projects and it always amazes me the breadth of his knowledge and expertise within SEO and Digital Marketing.”

Hide the Shark
Rating: 5
Get started

If you’re a small or medium sized business needing digital marketing support, drop me a line and we can see what we can do.

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