Broadway Lodge

Trasnforming their website with modern design to enhance their brand and increase enquiries

“Ryan did an outstanding job of understanding our organisation and our brief for a new website. The final result has surpassed our expectations.”

New website design & development

Project management

Search engine optimisation

Branding & guidelines

Copywriting

Project background

Broadway Lodge is an established treatment centre for addiction based in Weston Super-Mare, UK. The charity was established in 1974 and provides outstanding treatment for drug, alcohol and other addictions. However their high level of service wasn’t reflected in its web design, branding or key messaging.

After meeting the team at Broadway Lodge it was clear that their genuine care for their residents wasn’t translating into the voice they deserved online.

Broadway Lodge Logo

Once everyone’s thoughts were gathered and brainstormed, we put together a plan to deliver a brand new website with the following aims:

  • Build a new website with updated branding, within a tight 3 month timeframe
  • Enhance the brand perception with impressive web design and a set of new tone of voice guidelines
  • Review target keywords and increase site visits through Google organic search results
  • Update the messaging and copy on the site, adding new pages with SEO best practice at heart
  • Increase enquiries using new functionality on the website

Since completing the project, all aims were met. We delivered a site with live chat functionality, twitter integration, an ecommerce shop for their products, GDPR compliant email signup intergration and an impressive rolling video on their homepage cut together with shots from different videos.

With SEO at the heart of the sitemap, layout and copy, we were able to see an immediate uplift in rankings and visibility in Google:

Broadway Lodge SEO

Broadway Lodge has since been able to increase their level of enquiries as well as proudly show off their new website.

“With Ryan’s marketing expertise and copywriting flair, our new website now targets our market better and stands out against the competition. Throughout the project Ryan has provided ideas, has been very responsive, approachable, trustworthy and professional and has delivered our new website to a very high standard despite a tight timeframe. He also provided training on how to edit the website in person and explained all processes with clarity. We have total faith in Ryan and would bring him on board again for any future digital marketing projects.”

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