Broadway Lodge
Giving a world-renowned charity the voice it deserved
Broadway Lodge is a world-renowned addiction treatment centre in Weston-Super-Mare, established in 1974. For decades, they’ve offered outstanding care for people facing drug, alcohol and other addictions. The trouble was that their genuine compassion simply wasn’t coming through online. Their website, branding and messaging didn’t reflect the quality of their work and the site was hard to find on Google.
- Built a calmer, more credible website
- Improved visibility with foundation-led SEO
- Created an insight-led awareness campaign
“Ryan did an outstanding job of understanding our organisation and our brief for a new website. The final result has surpassed our expectations.”
After meeting the team, we put together a clear plan. We built a new website with a calmer, more considered design that better reflected their level of care and trust. We developed updated branding guidelines and a new tone of voice to match.
Alongside this, we carried out a full SEO audit and built the site with search in mind from the foundations up, rewrote the copy throughout and added new functionality to make enquiries easier.
We also wanted to do something genuinely useful for people affected by addiction. So we crafted a campaign to raise awareness of addiction through user-generated views, which grew into a whitepaper offering real insight into the issues that matter in this space. While this was part of our wider marketing and PR support, for us, it was important we did something with real meaning rather first.
The outcome is a website Broadway Lodge can be proud of – one that supports new enquiries and, more importantly, helps reach people who need them most.
Get in touch
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