Freelance SEO Services

Monthly SEO support to help grow your business online

One-Man SEO Agency & Freelancer

My SEO journey began in 2010.

Search engine optimisation is changing very quickly. When I first dived into SEO in 2010 I was amazed at the iffy tactics and at times, unethical practices. I didn’t understand how a website could rank #1 if it didn’t deserve it.

My thought then, as it still is now, is that trying to fool an algorithm will come back to bite you on the backside very quickly. I stuck by my guns ensuring I only used what’s known as white-hat methods in order to get the best visibility for the websites’ I was working on. And it paid off. Simply put, in order to get higher rankings you need to earn your place.

There are no shortcuts, just good strategies.

Ryan

10+ years digital marketing experience

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Ryan

10+ years digital marketing experience

SEO Services – What does it include?

I work with SMEs providing digital marketing & SEO services on a monthly basis.

On-Page Optimisation

Headings, page titles, site speed, image optimisation, ongoing content optimisation – this is the bread and butter of SEO.

Local SEO

Your map listing and online reviews make a big difference in ensuring your visibility in local areas.

Link Building

Quality backlinks are like digital recommendations from other websites – they are the key factor in stronger rankings.

Content Marketing

Blog posts, videos, podcasts and other formats help to oil the SEO engine of your website.

Conversion Rate Optimisation

It’s great getting people to a website but then we need to ensure they enquire when they get there.

Digital PR

Extracting a good story from your business and spreading the word is a great way of increasing digital visibility.

Digital Strategy

SEO is one part of your overall digital strategy that could include social media and PPC – these all need to work together on the same page.

Web Analytics

Analytics and keywords are monitored and reported on every month to ensure you get good visibility of what’s happening.

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SEO Explained

What is SEO and why do people do it?

SEO stands for search engine optimisation and is the process of being as visible as possible in search engines like Google and Bing. The reason businesses chase high rankings is because search engines often bring in large amounts of high quality traffic to a website.

Not many other channels can bring in both large quantities of visitors that are also of high quality – which is why businesses often place more emphasis on SEO than any other digital channel.

With a search engine, the user has intent. If someone searches for a “Freelance SEO Consultant in Cambridge” it means they have intentions to hire someone of that nature. If another user sees an advert on LinkedIn promoting “SEO Freelancer for hire”, that user may not necessarily be looking for that support just yet. This is the difference between inbound and outbound marketing.

How to build an SEO strategy

There are several steps to building your unique SEO strategy. Every plan is different depending on what kind of business you have, your aims and of course, your budget.

Auditing your digital footprint

It all starts by analysing what you have in place so far. What are your strengths, weaknesses and what are you missing. Once we know this we can plan ahead.

Backlink analysis
Content gap analysis
Keyword research
Google Analytics

On-site SEO

Housekeeping is the next step. Before trying to look at external matters we need to focus on the foundations – creating a winning website with good content. This doesn’t always mean you need to build an entirely new website.

Optimising your content
Creating new pages
Speeding up your website
Optimising the site structure

Content marketing

With content such as blog posts, case studies, podcasts, guest blogs, guides and more, you can reach new audiences and generate backlinks that strengthen your search rankings.

Writing blog posts
Finding “golden” keywords
Targeting new customers

Link building

Building links to your website is vital in strengthening your search visibility and there are a number of ways to do it legitimately.

High quality backlinks
High quality publications
Digital PR

Local SEO

Local SEO is particularly important to maximise on for small and medium-sized businesses as it’s often where larger organisations struggle.

Optimising your Google Maps & Business listing
Ranking for location keywords
Building a reputation through reviews

Reporting

Whether it’s knowing which products sell best on weekends or which type of blog posts actually get read, we need to know what’s working best so we know where to put our efforts.

Web analytics report
Keyword report
One-click digital dashboards

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SEO questions people ask

Can I combine SEO with another service like PPC?

Yes, my expertise covers both SEO & PPC, as well as other digital marketing areas too. SEO can work alongside other outlets, particularly PPC, really well. I’ll always work backwards from what your overall aims are and give you my recommendations.

Do you work with agencies?

Yes. I can support other digital marketing agencies, particularly if you need to outsource SEO & PPC work.

Can you guarantee #1 rankings?

No and you should be mindful of anyone who claims they can. There are many reasons for this: 1. Nobody controls how Google works and their algorithms can change at any moment. 2. What may show as a top ranking for one user may show as a lower page result for someone else. 3. I may be able to say that I could get you number 1 for a very long-tail term such as “Affordable SEO Freelancer in Cambridge with a very cute dog” but it’s unlikely anyone is searching for that.

I tried SEO once before and I didn't get the results I wanted - will it work this time?

Whenever I take on a new project I start by asking what your goals are – This isn’t necessarily “better Google rankings”, instead what you actually need is “more business enquiries”. So perhaps when you tried SEO before what you really needed was a mix of SEO and PPC to get you the new enquiries you wanted. Regardless, I’m always very honest from the beginning about what’s achievable.

Latest projects

“I would recommend Ryan to get results as one of our websites has increased to 623% in organic traffic since the same time last year.”

Reydar

“Ryan did an outstanding job of understanding our organisation and our brief for a new website. The final result has surpassed our expectations.”

Broadway Lodge

“I have worked with Ryan on a number of projects and it always amazes me the breadth of his knowledge and expertise within SEO and Digital Marketing.”

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