GB Racing
Helping GB Racing build steadier retail growth
GB Racing design and manufacture protective parts for motorcycles, supplying both retail customers and trade partners. They came to us wanting a clearer picture of their marketing and a sensible plan to grow their retail sales, without guesswork.
- Increased sales through Google Ads threefold
- Improved rankings by 25 places
- Created reliable, easy-to-digest reporting
We started by auditing their Google Ads account and sitting down to talk through their aims. It became clear that a few things in Google Analytics and Google Ads weren’t set up quite right. We corrected these, which meant GB Racing could finally see retail and trade revenue separately, rather than as one blurred figure.
With that clarity in place, we built new ad campaigns focused on retail. Rather than chasing quick wins, we grew things steadily and retail revenue climbed progressively over time.
Alongside the ads work, we carried out a full SEO audit and tackled the on-site technical issues holding the site back. The improvements showed up sooner than expected, with keyword rankings rising noticeably within weeks.
The result is a clearer view of what’s actually working, a steadier flow of retail sales and a website that’s better positioned to be found.
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