Hide the Shark
Strong SEO and standout design for a leading branding agency
Hide the Shark are one of the UK’s leading independent branding agencies. Based in Bristol, they do brilliant creative work, but their website wasn’t showing up in Google the way it should. For a business built on being seen, that gap mattered.
- Average position in Google improved by 60 places
- Daily impressions jumped from 70 to 1,000
- Balanced SEO along with creative web design
Creative agencies often face the same tension: beautiful, design-led websites tend to be light on copy, which leaves search engines with very little to go on. Our job was to show that great design and solid SEO can genuinely work side by side. We got involved right from the start of the new website build, rather than trying to bolt SEO on afterwards.
We began with keyword research, then mapped those terms to a clear sitemap. Each key page was built around a primary keyword, with secondary terms woven naturally into the content. The trick was balance. We added more copy than most branding sites carry, but paired it with good writing and carefully spaced sections, so it read well and never felt stuffed or clunky. Once the site launched, we put a post-launch SEO and Google Ads strategy in place to keep the momentum going.
Within six months, the results spoke for themselves. Their average position in Google improved by 60 places, and daily impressions jumped from 70 to 1,000. Best of all, people enquiring through the site started mentioning the copy itself, saying it showed them Hide the Shark knew what they were talking about before a conversation had even started.
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