The Dent Men
Scaling up Google Ads campaigns for a growing franchise
The Dent Men are the largest franchise of mobile dent repair specialists in the UK. As their business grew, they needed a way to raise their profile and bring in a steady stream of leads across every franchise location. On top of that, they needed marketing that could grow with them, ready to cover new locations the moment each one opened its doors.
To get things moving, we set up a series of Google Ads campaigns focused on lead generation. The way we structured the accounts and campaigns mattered just as much as the ads themselves, so we built everything in a way that it could be scaled up easily.
Each month we optimised the campaigns, testing and refining until we found a reliable formula for generating consistent enquiries on a limited budget. We also kept things clear with concise monthly reporting, so The Dent Men always knew exactly how their budget was working and what it was bringing in.
The campaigns have now been running for a couple of years and the results have grown alongside the business. Enquiries have increased significantly over time and the franchise has kept expanding, with new locations slotting neatly into a setup that was built to grow from the start.
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