Analytics

Web analytics made easy for small businesses

Google Analytics Specialist in Cambridgeshire

My approach

Understanding your online performance doesn’t have to be daunting. With my support, I’ll correctly set up your GA4 profile, track goals and events, and can even provide a user-friendly dashboard tailored to your site.

Plus, I ensure integration with your consent management platform for data privacy compliance. For the most accurate data, I recommend using Google Analytics alongside a cookie-less analytics tool.

RCD-Digital-Marketing-Ryan-Digital-Marketer

15+

Years experience

What's included

Full set up

I can setup your GA4 account correctly ensuring you’re measuring performance the right way.

Event tracking

Tracking the right events is important to get the most out of your performance analysis.

Goal tracking

Using a mixture of both GA4 and Google Tag Manager we can track the right goals for your website.

Auditing

I can analyse your existing setup and performance and make recommendations to move forward.

Ecommerce

I can setup your GA4 account to track purchases and more so that you can understand shoppers behaviour.

Migration

Moving across to a new site brings its own challenges – I can help ensure your analytics moves across correctly.

Dashboard

A dashboard will help you understand your website performance at a glance – perfect for when time is precious.

Compliance

I provide support to ensure your GA4 account is cookie compliant with Google Consent Mode.

How I work

I’ll begin by talking to you and what your current setup is and what you need help with. I’ll then take a look at your existing Google Analytics account if you have one and make a list of recommendations. If you have a consent management platform (CMP) set up I’ll ensure your GA4 account aligns with this. If you don’t have a CMP, I can also set this up for you. Once your new GA4 profile is correctly set up with new events and goals (now called key events) I’ll run you through how it works. I may also recommend we install a cookie-less analytics tool to help improve the accuracy of your performance tracking.

Questions

Can you help ensure Google Analytics is integrated with our cookie banner?

Yes. Google Analytics needs to be setup so that it fires after consent is given. This ensures data privacy. I also recommend using a cookie-less analytics tool in conjunction with GA4 and can help install this too.

Should I be using Google Tag Manager or Google Analytics?

Both of these tools are useful for any website but they have different purposes. As a freelance Google Analytics specialist I have extensive knowledge of both tools and can happily help in the setup and maintenance of both.