Say goodbye to guessing and hello to real results
Freelance Google Analytics (GA4) Specialist
Google Analytics setup & support
Analysing your online performance shouldn’t be difficult. For marketing managers and business owners, it’s so important to get accurate information on your website performance so that you can make better informed decisions.
I’ve seen it happen before – making snap decisions to build a separate website, inaccurate and spam-filled data being used to influence decisions at board-level, owners removing popular services where they already have a competitive advantage. There are so many examples and it’s understandable that these things happen without having the right information.
With my complete support I’ll set up your Google Analytics (GA4) profile correctly, track goals and events, and then set you up with an easy-to-read dashboard with all the relevant information tailored to your website.
I also ensure that your GA4 setup is integrated with your consent management platform to ensure compliance data privacy to your users.
I often recommend using Google Analytics in conjunction with a cookie-less analytics tool to help provide more accurate and easy-to-read data so that you can make better decisions about your website.
If you need help setting up or understanding your Google Analytics, get in touch.
What does my Google Analytics support help you with?
Setup
I can setup your GA4 account correctly ensuring you’re measuring performance the right way.
Event tracking
Tracking the right events is important to get the most out of your performance analysis.
Goal tracking
Using a mixture of both GA4 and GTM we can track the right goals for your website.
Auditing
I can analyse your existing setup and performance and make recommendations to move forward.
Ecommerce
Have an ecommerce site? I can setup your GA4 account to track purchases and more so that you can understand shoppers behaviour.
Migration
Moving across to a new site brings its own challenges – I can help ensure your analytics moves across correctly.
Dashboard
A dashboard will help you understand your website performance at a glance – perfect for when time is precious.
Compliance
I provide support to ensure your GA4 account is cookie compliant with Google Consent Mode.
Google Analytics support
Get the answers to your Google Analytics questions
With Google Analytics (GA4) installed and setup correctly it will be easier to understand your website’s performance and find out the answers to questions such as the following:
- Which digital channel is providing the best quality traffic?
- How successful was my recent marketing campaign?
- Which of my products are most popular but aren’t being purchased?
- Which blog posts have the most influence in assisting conversions?
- Should I spend more money on Google Ads or LinkedIn Ads campaigns?
- Which sections of the website are most popular?
- How does the website’s performance compare with previous years?
- Should I open a new service line?
- Are users able to find what they need?
- Do I need more or less web pages?
My recent work
"I have worked with Ryan on a number of projects and it always amazes me the breadth of his knowledge and expertise within SEO and Digital Marketing."
Google Analytics support questions
Can you help ensure Google Analytics is integrated with our cookie banner?
Yes. Google Analytics needs to be setup so that it fires after consent is given. While this my lead to slightly less accurate results it ensure data privacy. I also recommend using a cookie-less analytics tool in conjunction with GA4 and can help install this too.
Should I be using Google Tag Manager or Google Analytics?
Both of these tools are useful for any website but they have different purposes. As a freelance Google Analytics specialist I have extensive knowledge of both tools and can happily help in the setup and maintenance of both.
Do you work with marketing agencies?
Yes. I can support other digital marketing agencies.
About me
A plainspoken analytics expert
I’ve worked on 100+ projects both big and small – from helping new businesses launch their first website to rolling out products for global companies. I’m all about making SEO & Analytics as easy as possible for everyone.
To work with me, get in touch.
