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Royston Scaffolding

Constructing a digital marketing plan for a forward-thinking scaffolding firm

Here's how I supported Royston Scaffolding.

Royston Scaffolding are a scaffolding firm with a difference. They combine top-class engineering and happy customer service along with careful attention to the wellbeing of their own hard-working scaffolders.

The team wanted their positive mindset to be reflected in their branding and to also help them generate new business online.

To do this, we did the following:

  • A new website with updated branding highlighting their happy customers
  • An SEO strategy targeting scaffolding related keywords
  • A Google Ads PPC campaign to ensure the phone was ringing regularly

With an emphasis on helpful customer service we designed the website to showcase positive customer reviews as well as copy that guides the user through some of the complexities of scaffolding.

The new website was also built from the bottom up with SEO in mind. Coupled with our ongoing SEO strategy this has led to Royston Scaffolding competing with larger scaffolding firms on a national and not just local level. This has since led them to become well-known UK experts in a specific type of scaffolding called confined space scaffolding.

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